Skip to content
UW Crest

Farm Management

Division of Extension

  • Topics
    • Ag Land Pricing & Contracts
    • Agriculture Automation
    • Business Development, Transition & Succession
    • Financial Management
    • Human Resources
    • Policy, Markets & Marketing
    • Safety & Health
    • Small-Scale Fruit & Vegetable Farmers/Growers
  • Upcoming Events
  • News
  • Programs
    • Becoming the Employer of Choice
    • Certified Farm Succession Coordinator Training
    • Cultivating Your Farm’s Future
    • Farm Pulse: Crop Insurance and Grain Marketing
    • Farm Pulse: Financial Management
    • Getting started with your food or farm business
    • Navigating Your Ag Business: From Stress to Success
    • Shoebox to Strategy: Organizing Your Farm Legacy
  • Articles
  • Our People
  • About
    • Impacts
  • Contact Us
Search
University of Wisconsin-Extension
Articles > Risk Management

Setting Risk Management Goals for Your Farm Business

Written by Katie L Wantoch A part of the Farm Pulse: Crop Insurance & Grain Marketing program
Share
  • Share:
  • Share on Facebook
  • Share on X (Twitter)
  • Share via Email
  • Copy Link

Copied!

For farmers, knowing their attitudes about risk and the levels of risk that they are willing to tolerate will assist them in setting risk management goals and strategies to manage risks.

Strategies to manage risk

There are four strategies that can be pursued by farmers to help them manage farm business risks.

  • Avoid the Risk
    Avoiding risk means to completely avoid potential events. Typically, this means that a farmer may choose to not undertake an activity, thus providing a zero percent probability that the event will occur. For example, if a farmer does not have enough labor to pick strawberries, they may decide not to grow strawberries. 
  • Reduce the Risk
    Reducing the risk requires a farmer to take action to reduce the probability that the event will occur or reduce the impact if the event does occur. For example, a farmer may provide worker safety training to their employees to reduce the risk of injury. 
  • Transfer the Risk
    Transferring the risk requires a farmer to transfer the cost of an undesirable outcome to someone else, such as an insurance company. For example, the insurance company will pay an indemnity when an event occurs. 
  • Do Nothing
    Doing nothing means that a farmer accepts the risk as-is, they might let it happen, and then be ready to bear the consequences. The farmer is assuming the chance of the negative outcome from an event and should budget accordingly to deal with situations. For example, a new employee quitting may have little impact on their farm business. 

Action plan to manage risk

Once a farmer understands risk and the strategies to manage risk, they can establish an action plan to manage risk.

Step 1: Be aware. Identify the risks you face.

Step 2: Evaluate. Determine the likelihood that the risk will occur and how bad the hurt will be if it does occur.

Step 3: Choose a strategy. Decide on how you will address the risk, and reduce, transfer, avoid, or do nothing

Step 4: Implement the chosen strategy. Put your chosen risk management strategy into action.

Step 5: Control. Monitor to ensure things are working the way they should, and you had planned.

Gather team members

An important point to remember is that there is a team of people ready to help in all these steps of risk management. A farmer is the CEO of this team, but they are not alone. There are other team members out there ready to help you evaluate risks, develop courses of action, and implement decisions. A farmer’s next step is to learn more about risk management and reach out to these professionals for assistance.


References: 

  • Crane, L., Gantz,G., Isaacs, S., Jose, D. , & Sharp. R.  (2013). Introduction to Risk Management. Understanding Agriculture Risk: Production, Marketing, Financial, Legal, Human Resources (2nd ed.). United States Department of Agriculture (USDA), Extension Risk Management Education and Risk Management Agency. 
  • Harwood, J., Heifner,R., Coble, K., Perry, J., & Somwaru, A. (1999). Managing Risk in Farming: Concepts, Research, and Analysis, Agricultural Economic Report No. 774. USDA,  Economic Research Service,Market and Trade Economics Division and Resource Economics Division.  
  • Reddy, R., Andrews, G., Feuerstein, M., Fortenberry, R., Glewen, M.,  Hanson, M., & Vanderlin, J. (2004). AgVentures – Grain Marketing Module. University of Wisconsin – Extension. 

This material was developed by the University of Wisconsin–Madison Division of Extension in cooperation with the U.S. Department of Agriculture and Wisconsin counties. This material is based upon work supported by USDA/NIFA under Award Number 2021-70027-34694.

Print This Page

You May Also Like

  • Evaluating a Farmer’s Risk ToleranceEvaluating a Farmer’s Risk Tolerance
  • Identifying the components and sources of risk on the farmIdentifying the components and sources of risk on the farm
  • Measuring Price Risk for Your Farm BusinessMeasuring Price Risk for Your Farm Business
  • Fixed vs Variable Costs of FarmingFixed vs Variable Costs of Farming

Division of Extension

Connecting people with the University of Wisconsin

  • Agriculture
  • Community Development
  • Health & Well-Being
  • Families & Finances
  • Natural Resources
  • Positive Youth Development

Agriculture at Extension

  • Agriculture Water Quality
  • Crops and Soils
  • Dairy
  • Horticulture
  • Livestock
  • Discovery Farms
  • Master Gardener

Other UW-Madison Resources

  • Department of Animal and Dairy Science
  • Department of Ag and Applied Econ
  • Renk Business Institute

Questions?

Contact us at farms@extension.wisc.edu

Farm Management Newsletter

To stay up to date on the latest information and upcoming programs from Farm Management, sign up for our newsletter.

Sign Up Now

Home page photo courtesy of the University of Wisconsin Madison, College of Agricultural & Life Sciences

University of Wisconsin-Madison      |        Explore Extension: Agriculture Community Development Families & Finances Health Natural Resources Youth
Connect With Us
Support Extension
Extension Home

We teach, learn, lead and serve, connecting people with the University of Wisconsin, and engaging with them in transforming lives and communities.

Explore Extension »

County Offices

Connect with your County Extension Office »

Map of Wisconsin counties
Staff Directory

Find an Extension employee in our staff directory »

staff directory
Social Media

Get the latest news and updates on Extension's work around the state

facebook iconFacebook

twitter icon Follow on X


Facebook
Follow on X

Feedback, questions or accessibility issues: info@extension.wisc.edu | © 2026 The Board of Regents of the University of Wisconsin System
Privacy Policy | Non-Discrimination Statement & How to File a Complaint | Disability Accommodation Requests

The University of Wisconsin–Madison Division of Extension provides equal opportunities in employment and programming in compliance with state and federal law.