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University of Wisconsin-Extension
Articles > Business Development, Transition & Succession

Embracing Technology in Farming: What to Think About for the Future

Written by John Shutske, Stephanie Plaster and Carolina Pinzón-Sánchez
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Today, using technology in farming isn’t just a choice—it’s necessary. As farms use and rely on more technology, farmers and industry stakeholders are looking at advanced tools like robots, automated equipment, and self-driving machines. This change is mainly because of labor costs and the hard physical work of traditional farming but there are other reasons.

Vision for the Future

The first step is to have a clear vision for the future. Farm owners need to think about what they want for their farms and families in the next 5 to 20 years. This plan should include using technology that will still be useful in the future, so the next generation doesn’t have to spend a lot of money updating old systems. The plan should also match personal goals and help create a good lifestyle while keeping the farm profitable.

People and Generational Changes

Adopting new technology isn’t just about getting new tools; it’s also about changing how people think and work. This includes the farm owner, family, and employees. Everyone needs to be open to learning, changing, and adapting. With the right training, planning, and support, these changes can be managed well, ensuring everyone has the attitude and skills needed for a tech-driven farm.  It can also be a key factor that keeps the next generation on the farm.

Costs and Operations

Another key area to look at is the economic side of integrating technology. This means checking if they have access to enough funding and expertise while understanding all the costs involved. This includes direct expenses along with how it might affect income and production efficiency. Sometimes, infrastructure like buildings might need upgrades to fit the needs of the new technology or connectivity may need to be assessed to see if it can support the needs of the new system. These financial and operational factors are crucial for the farm’s economic health.

Other Factors

Farmers also need to consider the broader impacts of technology, like regulations, social acceptance, and environmental effects. The chosen technology should comply with current and potential future regulations, especially those related to agricultural standards. For example, dairy farms need to consider how technology affects milk production classification and standards.

Social acceptance is another important aspect. The community’s opinion matters when it comes to technology in farming, especially when it comes to animal welfare and environmental impacts.     Farms need to address these concerns to maintain their social license to operate, including issues like animal well-being and environmental factors such as odor and land use.

Next Steps

These key considerations help farmers and stakeholders evaluate the feasibility and impact of using advanced technology in farming. By addressing these aspects—vision, people, costs, and broader impacts—farmers can build a solid foundation for a tech-driven future that is sustainable and aligned with business, social and economic goals. Your role in this process is vital, as your decisions will shape the future of farming.

As farming evolves, these initial considerations will lead to more detailed plans and strategies, ensuring technology enhances farming rather than creates new challenges.

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