Skip to content
UW Crest

Farm Management

Division of Extension

  • Topics
    • Ag Land Pricing & Contracts
    • Agriculture Automation
    • Business Development, Transition & Succession
    • Financial Management
    • Human Resources
    • Policy, Markets & Marketing
    • Safety & Health
    • Small-Scale Fruit & Vegetable Farmers/Growers
  • Upcoming Events
  • News
  • Programs
    • Becoming the Employer of Choice
    • Certified Farm Succession Coordinator Training
    • Cultivating Your Farm’s Future
    • Farm Pulse: Crop Insurance and Grain Marketing
    • Farm Pulse: Financial Management
    • Getting started with your food or farm business
    • Navigating Your Ag Business: From Stress to Success
    • Shoebox to Strategy: Organizing Your Farm Legacy
  • Articles
  • Our People
  • About
    • Impacts
  • Contact Us
Search
University of Wisconsin-Extension

Home » Programs » Becoming the Employer of Choice

Share
  • Share:
  • Share on Facebook
  • Share on X (Twitter)
  • Share via Email
  • Copy Link

Copied!

Becoming the Employer of Choice

a man looking out over his farm

Becoming the Employer of Choice

A four week course mixing self-study with instructor-led discussion groups for farm managers looking to improve their farm’s employee engagement

Introduction

|

Lesson Overview

|

What to Expect

|

FAQ

|

Contact Us

  • Mail

Introduction

two women working in farm

About the Program

Are you considered an “Employer of Choice” in your community? Do you want to be? Becoming the Employer of Choice develops the leadership skills needed for your business to attract and retain talented employees.

This program addresses questions such as:

  • Do you know how employees describe the “culture” of your farm business?
  • Do you know how to deliver effective feedback?
  • Do you understand what motivates your employees?
  • How do you manage conflict?
  • Do you have a vision and can you effectively share it to engage your employees?

Becoming the Employer of Choice is intended for farms of all scales. You will be placed in a virtual class alongside fellow farm managers with comparable farm sizes and disciplines to ensure a more tailored learning experience.


If you’re interested in taking this course, join the waitlist to get notified when the next cohort is available.

Course Waitlist

Lesson Overview

Week One: Becoming the Employer of Choice

Lesson 1: What It Means to Be the Employer of Choice
Lesson 2: The Keys to Employee Engagement

Week Two: Workplace Culture

Lesson 3: The Culture Component
Lesson 4: GROW a Healthy Workplace Culture

Week Three: Strategic Leadership

Lesson 5: The Leadership Component
Lesson 6: Lead from a Strategic Direction

Week Four: People-centric systems

Lesson 7: The People-Centric System
Lesson 8: Developing Employees

What to Expect

In total, you can expect to spend 3 to 4 hours a week learning and interacting with your classmates. Each week you will be presented with new information within the online lessons. After you complete the lessons for the week, you will participate in an online discussion forum with your classmates. The forum is overseen and facilitated by the course instructor.

You will also complete one to two activities in preparation for a 90-minute, live virtual workshop facilitated by the course instructor. During the live virtual workshop, you will dig deeper into the topics presented in the online course by engaging in more activities and rich conversations with your classmates.

Frequently Asked Questions

How much does this course cost?

The fee for this course is $299 for out-of-state participants.  In-state participants receive a 15% discount. Once you register, you’ll have access to all the course materials and resources.

Who should attend this course?

This program is for farm leaders interested in providing better employee experiences on their farm –  If you are a supervisor, or hope to be one someday, you may be wondering about best-practices to recruit, on-board, train, develop, and retain farm workers who are truly engaged in the success of your farm business. Whether you supervise 2 or 200, this course can help you raise your HR manager skillset.

What is the registration process?

After registration, the course instructor will start the process of getting your course credentials (UW NetID) set up. This typically takes between 1 to 2 weeks to complete.

Will this program be in-person or virtual?

This program will be delivered virtually, with a mix of both self-paced assignments and live, virtual group meetings via zoom. The self-paced assignments will include watching a short video, completing activities and assignments, and self-reflection on your own leadership style. The live virtual group meetings will provide participants with opportunities to discuss the employee experience on their own farm and learn from not only the instructors but also from each other. 

Approximately how long does the course take to complete?

The course takes 4 weeks to complete. Participants will need to devote 3-4 hours per week, which includes time for the facilitated discussion group.

Is this online course accessible for people who require special needs or services?

Yes. UW-Madison has specific accessibility requirements regarding online content, both to benefit learners and to comply with the law. We have designed Becoming the Employer of Choice to meet those requirements.

Related Articles

Understanding the Total Compensation Statement Benefits Everyone

Understanding the Total Compensation Statement Benefits Everyone

Workplace Conflict: Why It Happens and What You Can Do About It

Workplace Conflict: Why It Happens and What You Can Do About It

First impressions matter:  The importance of onboarding farm new hires

First impressions matter:  The importance of onboarding farm new hires

View all Becoming the Employer of Choice related articles


Division of Extension

Connecting people with the University of Wisconsin

  • Agriculture
  • Community Development
  • Health & Well-Being
  • Families & Finances
  • Natural Resources
  • Positive Youth Development

Agriculture at Extension

  • Agriculture Water Quality
  • Crops and Soils
  • Dairy
  • Horticulture
  • Livestock
  • Discovery Farms
  • Master Gardener

Other UW-Madison Resources

  • Department of Animal and Dairy Science
  • Department of Ag and Applied Econ
  • Renk Business Institute

Questions?

Contact us at farms@extension.wisc.edu

Farm Management Newsletter

To stay up to date on the latest information and upcoming programs from Farm Management, sign up for our newsletter.

Sign Up Now

University of Wisconsin-Madison      |        Explore Extension: Agriculture Community Development Families & Finances Health Natural Resources Youth
Connect With Us
Support Extension
Extension Home

We teach, learn, lead and serve, connecting people with the University of Wisconsin, and engaging with them in transforming lives and communities.

Explore Extension »

County Offices

Connect with your County Extension Office »

Map of Wisconsin counties
Staff Directory

Find an Extension employee in our staff directory »

staff directory
Social Media

Get the latest news and updates on Extension's work around the state

facebook iconFacebook

twitter icon Follow on X


Facebook
Follow on X

Feedback, questions or accessibility issues: info@extension.wisc.edu | © 2026 The Board of Regents of the University of Wisconsin System
Privacy Policy | Non-Discrimination Statement & How to File a Complaint | Disability Accommodation Requests

The University of Wisconsin–Madison Division of Extension provides equal opportunities in employment and programming in compliance with state and federal law.